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Web Site Planning Worksheet

Site Information

• What is the name of the Web site?
  
  
• What server will host the site?

Audience Analysis

• Who are your primary and secondary audiences?
  
  
• How familiar are they with the content?
  
  
• List any limitations they might have (technical or physical).

Goals

• What problem is your Web site trying to solve?
  
  
• List goals that reflect the advantages of having a Web site.

Content

• What type of information will your primary audience expect to find on your Web site?
  
  
• What information do you have to convert or rewrite for Web use?
  
  
• List the content you'll have to gather along with the person responsible for its accuracy.

Look & Feel

• Will you be creating a design from scratch or using a template?
  
  
• What kind of look do you want to have (professional, friendly, whimsical, etc.)?
  
  
• Do you have a color scheme?
  
  
• Have you arranged your content from a user's perpective?
  
  
• How will your users move between the pages of your site?
  
  
• Where will the navigation be located?
  
  
• Is there a logo or communications mark that you will use?

Site Administration

• Who is going to make sure that everything gets done and that the Web site is kept up to date?
  
  
• Who is going to build the Web site (graphics, html)?
  
  
• How often do you expect to update the content on your site?
  
  
• Who is going to implement the changes that come up?
  
  
• Have you alerted the people responsible for content accuracy that they will need to provide updates when information changes?
  
  
• Who will be responsible for answering e-mail that comes from the Web site?
  
  
• Do you want any advanced functionality on your site? Who will be programming and maintaining those features?